Stockport entrepreneur Lydia Hughes is set to make a big splash in the online beauty market. Her start up is thanks to the Stockport Business Finance Scheme. This is supplied by Business Finance Solutions (BFS), a lending partner of the Greater Manchester Combined Authority.
In 2016 Lydia launched her beauty website Ditzy Doll. The aim is to supply the UK’s most popular and ‘must have’ cosmetics direct to consumers at affordable prices. Starting with niche eyelash products, she quickly expanded into lips, hair, nails, jewellery, glitter and tanning products. She now stocks brands including W7, Paint Glow and Technic. Lydia is already trading profitably and making major inroads into the beauty marketplace, an industry that is worth £17 billion to the UK economy.
Lydia, a former administrative assistant, is now using the £10k funding from the Stockport Business Finance Scheme to;
- expand her product range
- move into new warehouse premises
- improve her website
- invest in additional digital marketing.
She also plans to expand her website content to include makeup tutorial videos. She also plans to launch a range of seasonal group parties and bespoke pamper packages.
Xiao Liu, Loan Officer at BFS which is part of the Manchester Growth Company, said: “Like many of the start up companies we support, Lydia has taken her passion and turned it into a highly effective business idea. The online beauty market is booming. With a reported 31% increase year on year and we are delighted to be working in partnership with Stockport Council to help Lydia on the next stage of her growth journey.”