Financial support for community radio station

Stockport Council is signing up for a package of advertising in a bid to keep a local community radio station on the air in the Borough.

From April the council will buy a package of advertising and promotion offered by Pure Radio - which is run by local charity Pure Innovations – to help secure its future.

Pure Innovations recently announced its difficulty in continuing to run the radio station due to funding changes within the organisation. However, it has since developed an offer for local business and organisations which could provide it with an immediate lifeline to enable it to continue.

The Leader of Stockport Council, Councillor Alex Ganotis, said: “As a Council, we are committed to the work of Pure Innovations and appreciate the role they undertake in supporting vulnerable people. Whilst separate, the additional offer of engagement in Pure Radio adds value to those involved.

“We will be supporting Pure Radio by buying one of their radio advertising packages to help communicate the services that the Council provides to Stockport residents and to assist us in promoting any campaigns we are developing.

“However, one advertising package will not be enough to save the station. The Council therefore hopes that businesses and other organisations across Stockport will follow suit and similarly join in. In doing so, they will also benefit from increased publicity.”

Cllr Ganotis added: “Pure Radio will obviously need to find a sustainable model of operation for it to survive and prosper in the longer term, but participation in the packages being offered will afford the station the time it needs to get this right.”

If your business is interested in supporting Pure please contact them directly via Louise.Parrott-Bates@pureinnovations.co.uk