Events during coronavirus

Due to the coronavirus pandemic, some events have been cancelled or postponed and some events are now being held online. Please contact the event organiser for more information. Do not travel unnecessarily and make sure you adhere to current social distancing guidelines at all times. You can find out more by visiting GOV.UK.

Creative Mums Next Steps: digital and marketing skills

Details box

  • Date and time

    Tuesday 13 April 2021 11:30 - 12:30
  • Price

    Free
  • Location

    Online
  • Submitted by

    Arc
  • Booking information
    Book your place

Description

If you’re a mum who is thinking about returning to work or setting up or growing a business by building skills in areas such as marketing, digital, photography or brand identity, then our 4 free sessions online with our marketing officer Lucie Fitzpatrick could be perfect for you.

These sessions would be well-suited to mums ready to take steps back into work or volunteering or looking to set up their own business or community group from home. Book as many sessions as you feel would be useful to you.

They will all be held on Zoom. Participants will say hello and Lucie will set the scene of the session, then the session will begin in the form of a video presentation or live walkthrough with chat support throughout and short time for question and answer afterwards. Lucie will also provide worksheets at the end of each session offering support and setting a specific practical task related to each session.

Session 1 - Tuesday 2 March

11.30am to 12.30pm

Storytelling: brand identity, audience, differentiation.

What’s your value? What’s your story? What’s special about you? Does it even matter? Define and craft your story.

Task: All About Me Mind Map (for solo artists or a group or business) and a competitor analysis activity.

Session 2 - Tuesday 9 March

11.30am to 12.30pm

Product and art photography at home.

Lucie will talk a little about the theory of good photography, practical tips and demo using a simple home studio.

Task: Set up a simple home studio and take some photos.

Session 3 - Tuesday 16 March

11.30am to 12.30pm

Basic Canva Design.

Lucie will be walking through online design and content creation tool Canva, which has revolutionised sustainable marketing and co-working for the time-poor and budget-conscious in recent years. It is a must-have for artists and small businesses in 2021! You'll see her use the tool, create a simple logo and some content for social media.

Task: Create your own basic logo and simple brand guidelines for a solo artist or group.

Session 4 - Tuesday 23 March

11.30am to 12.30pm

Post on a Facebook group or Facebook page and Instagram.

Lucie will talk through a post on a Facebook group and page and a post on Instagram for Business, and the things you need to consider for them to be seen more widely. Sign up in advance of the session if you would like to follow along, this can be done and the settings set to very private initially if you are not yet sure about joining the channels.

Task: Create a post on Facebook Group and an Instagram feed using a Canva edited image.

Map